Rodka Ghana Limited is a complete solution for all your Market Research, Surveys, Questionnaires, Management Appraisals and 360 Assessments needs. We cater for all forms of research through the use of marketing, customer, employee, membership feedback questionnaires as well as focus groups, telephone surveys and face-to-face interviewers. Our specialist team is expert at managing the entire process from start to finish, or you can choose to engage at whatever stage you prefer. Results are available immediately in real-time. Projects can be arranged to your own ’look and feel’ needs with the inclusion of logos, images, colour themes and any other options that you may require. Our Consumer Response Panel can provide fast and efficient feedback very cost effectively.

Rodka Ghana Limited’s in-house team plans, implements, manages, and optimizes your marketing research strategies to maximize the effectiveness of your campaign to connect and convert consumers.

We offer an integrated suite of market information gathered from a wide range of sources, advanced information management tools, sophisticated analytical systems and methodologies, and dedicated professional client service to help our clients find the best paths to growth. 
We provide you with information to:

• Measure market performance
• Analyze market dynamics
• Diagnose and solve marketing and sales problems, and
• Identify and capture growth opportunities

Our people work closely with clients to help them choose the right set of information and services and use it to make the best possible decisions.

Market Measurement
Our major market-measurement services provide comprehensive coverage of:
Sales to consumers of fast-moving consumer packaged goods, gathered at the point of sale in retail stores of all types and sizes. These retail measurement services provide clients with essential facts on how their products are performing compared with their competitors, and on trends and changes in market conditions and sales results. They also provide critical information on the use of promotional activities at the retail level, such as special displays or pricing, and on distribution and stock conditions in retail stores.

Purchases by consumers of packaged goods and other products, gathered through participating panels of consumer households and through customized studies. These consumer panel and customized research services provide a foundation for understanding and analyzing consumers’ motivations, attitudes, behavior, shopping patterns and demographic characteristics.

Analytical Tools and Services
We offer a wide range professional services that enable our clients to receive, select and evaluate our market-measurement information, integrate it with their own data and third-party information, and apply it to specific business issues and situations.

Clients can view and analyze information from many perspectives, such as by specific product categories, by geographic area or by retail channel. We also organize and present information to suit the specific needs of many individuals in manufacturing, service and retail organizations, including general managers, marketing professionals, sales professionals, purchases, merchandisers and category managers.

Diagnostic Services
Our consumer panel and research services provide clients with many opportunities and techniques to examine trends and understand the impact of the market forces that influence consumers’ purchasing decisions. Consumer panels link purchasing information to demographics and provide a controlled environment for examining motivational factors.

Our analytical and modeling services provide clients with a range of options to evaluate and understand why marketing campaigns succeed or fail, and to address specific future marketing opportunities and issues, such as promotion optimization, pricing, consumer targeting and marketing mix optimization.

In many markets, we offer professional advice of consumer-focused research techniques and services that address clients’ unique and specific marketing and sales issues.

Opportunity Identification
While businesses share a common focus on consumers, each individual client has its own distinct set of business characteristics and marketing and sales concerns. Our services are designed to help each client identify and act upon its unique growth opportunities.

Using a structured and disciplined approach to building and managing long-term relationships, our professionals work in close partnership with our clients to understand their strategies and business objectives...
Whatever your business needs, Rodka’s professionals have the knowledge and expertise across a variety of industry sectors, designed to addressing clients' business issues and delivering consumer insights to support our clients' growth.

• Advertising
• Automotive
• Consumer Package Goods
• Financial Services
• Government & Social
• Media
• Online
• Pharmaceuticals
• Hospitals
• Retailing
• Telecommunications
• Travel & Tourism